Published Authors
Influence Of Information And Communication Technology Adoption On Small And Medium Enterprise Performance In The Entertainment Sector In Nakuru Town, Kenya
This study focused on the influence of ICT adoption on entertainment enterprises’ performance. This study was anchored on three theories viz., Diffusion of Innovation; Technological, Organizational and Environmental theory and Institutional theory. The study was carried in Nakuru town and employed cross-sectional survey design. The target population for the study comprised of all bars and night club enterprises in Nakuru
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